David Goldberg
I'm a communications professional with over a decade of experience in content creation, strategic marketing, and media production. From driving fundraising success at the University of Toronto to leading impactful news segments at Global News, I deliver high-quality, strategic content that resonates with audiences and achieves results.
.png)
RECENT WORK
PROFESSIONAL EXPERIENCE
Advancement Writer
Faculty of Arts & Science, University of Toronto
Toronto, Ontario, Canada
-
As an Advancement Writer at U of T's Faculty of Arts & Science, I've created impactful multi-channel communication strategies, boosting fundraising and alumni engagement. My work, including tailored speaking notes and alumni profiles, has driven increased donations, volunteerism, and media exposure, notably contributing to the success of the Eclipse 2024 campaign.
Oct. 2022-Present
Marketing & Communications Officer
Faculty of Applied Science & Engineering, University of Toronto
Toronto, Ontario, Canada
-
As a Marketing & Communications Officer for the Department of Civil & Mineral Engineering, I led the redesign of the department’s website, enhancing user experience and modernizing content. I significantly grew the LinkedIn audience through strategic multimedia content, and I collaborated with alumni and students to create compelling narratives that strengthened the department's online presence and community engagement.
Nov. 2021 - Sept. 2022
Show Producer
Global News
Toronto, Ontario, Canada
-
As a Producer at Global News, I led the production of nationally broadcast news segments, ensuring accurate and compelling content that resonated with a wide audience. I managed interdisciplinary teams on high-stakes projects, overseeing everything from concept development to execution, and maintained consistent brand messaging. My role involved in-depth research and crafting clear, audience-focused narratives on complex topics.
2011 - 2021
Features Writer
Optical Prism magazine
Toronto, Ontario, Canada
-
As a Features Writer for Optical Prism Magazine, I created engaging and insightful content focused on the eyewear industry, contributing to the magazine's reputation for in-depth coverage. My work involved researching industry trends, interviewing key figures, and crafting articles that resonated with both industry professionals and consumers.
2019-Present
EDUCATION
BA
Wilfrid Laurier University
Graduated: 2011
​
Certificate in Strategic Copywriting
University of Toronto School of Continuing Studies
Completed: 2024​​​​
SKILLS & EXPERTISE
Copywriting and Editing
-
Expertise in crafting and editing a wide range of marketing materials, including digital and print media, speaking notes, fundraising proposals, stewardship reports, emails, and newsletters.
Project Management
-
Write and edit targeted communications for varied audiences across multiple platforms. Content includes news articles, broadcast scripts, social media posts, magazine features, advertorials, blogs, websites, newsletters and press releases.Skilled in planning and executing large-scale projects, with experience in resource allocation, scheduling, and cross-functional team leadership.
Strategic Content Development
-
Proven track record in developing and implementing integrated marketing and communication plans that align with institutional goals and stakeholder expectations.
CONTACT
goldberg.david89[at]gmail[dot]com