David Goldberg
Phone: 647-766-7474
Email: goldberg.david89@gmail.com
David Goldberg is a writer at the University of Toronto, assistant editor at Optical Prism magazine, a former producer at Global News, and a freelance SEO copywriter for dozens of small businesses across Canada and the United States.
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RECENT WORK
PROFESSIONAL EXPERIENCE
Advancement Writer
Faculty of Arts & Science, University of Toronto
Toronto, Ontario, Canada
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Engage alumni to craft profiles highlighting career accomplishments and how the University prepared them to excel.
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Coordinate production and distribution of department newsletters, advising communications colleagues on best practices that align with advancement campaign initiatives while maximizing reach and engagement.
Oct. 2022-Present
Marketing & Communications Officer
Faculty of Applied Science & Engineering, University of Toronto
Toronto, Ontario, Canada
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Engagement of instructors, students and staff to raise awareness about important events, deadlines and administrative tasks via internal communications including newsletters and curated announcements.
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Amplify the impact and reach of faculty and student research through multi-platform content such as articles, video production and social media posts.
Nov. 2021 - Sept. 2022
Show Producer
Global News
Toronto, Ontario, Canada
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Identified the important current headlines for a national audience and collaborated with a production team to present news and information in a compelling format.
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Researched and disseminated stories about medicine and science, extracting the essential questions to present useful information and a thoughtful narrative to audiences across Canada.
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Managed and directed teams on sales integration projects, leading the design and execution of editorial plans, production schedules, casting, budgeting, travel and accommodations.
2013 - 2021
Lineup Writer
Global News
Toronto, Ontario, Canada
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Editorial duties: research, writing, fact-checking, copyediting and proofreading.
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Creative direction: photographer, illustrator and graphic designer.
2011 - 2013
EDUCATION
Wilfrid Laurier University
Bachelor of Arts
Waterloo, Ontario, Canada
2007 - 2011
SKILLS & EXPERTISE
Communications Strategy
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Identification of key stakeholders to develop focused copywriting and marketing strategy for video, print, online and social media.
Copywriting
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Write and edit targeted communications for varied audiences across multiple platforms. Content includes news articles, broadcast scripts, social media posts, magazine features, advertorials, blogs, websites, newsletters and press releases.
Creative Direction
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Creative resources including website layout and user experience, social media branding, video editing and graphics.